People have asked where certain older blogs are kept. Do a Search in Search box for whatever I may have published.

Mercedes-AMG Commercial I worked on

The following is a Mercedes-AMG commercial I worked on (titled HEARING IS BELIEVING). Nylon Studio NY and BBDO Toronto hired me to multi-track record a FAST 603 horse power AMG E63 S sports sedan. This Dolby Atmos-based commercial features SOUND as the foreground and is exclusively played in various Canadian movie theaters. Maybe one day it'll be aired in America.

Click HERE to read a short write up about this commercial. Special thanks to Mercedes, Nylon Studios NY, BBDO Toronto, Danny, and everyone else who were involved.

How do you show the extreme feeling of exhilaration generated by a Mercedes-AMG? Don't show it at all. This innovative spot heightens the viewers' sense of sound by depriving them of their sense of sight, thereby creating an experience that delivers the thrill of an AMG engine in a truly visceral way.
STAY TUNED BECAUSE I WILL POST SOME BEHIND THE SCENES FROM OUR RECORDING SESSION. WE DID BURNOUTS, DRIFTING, DOUGHNUTS, ETC STUNTS FOR THIS FANTASTIC COMMERCIAL!!

STAY TUNED BECAUSE I WILL POST SOME BEHIND THE SCENES FROM OUR RECORDING SESSION. WE DID BURNOUTS, DRIFTING, DOUGHNUTS, ETC STUNTS FOR THIS FANTASTIC COMMERCIAL!!